Business Lawyer SEO and marketing for business law firms and attorneys
Business lawyer SEO starts with how owners really search: a contract they cannot quite read, a company they want to form, a partner who has stopped answering email. We set up the pages, the Maps entry and the paid ads that greet them at that moment, and your attorney approves every one before it runs.
A single monthly invoice and no startup fee. Nothing waits for a countersignature, since no contract exists to review and no term comes up for renewal.
The owner types the contract first and the word lawyer second
Open a search report for any business law practice and look at the order of the words. Few owners begin with "business lawyer". They begin with the thing on the desk: an operating agreement draft, a commercial lease renewal with a paragraph circled in pen, a vendor contract that landed in the inbox at nine in the evening. The lawyer word comes second, usually followed by a city, and a cost word is never far behind.
That order shapes business lawyer SEO more than any technical tweak does. A firm with one page called "Our Services" gives the searcher no way to tell that the paper on the desk is a matter the firm takes. A page for each matter type, written by the attorneys in their own words, shows the search engine and the owner the same answer at once. Our business lawyer SEO work is built around that idea.
Cost arrives in every word order too: what a business attorney charges, hourly or flat, how a retainer works. A firm that explains its billing, in wording its counsel has approved, earns the click. One that hides it behind a phone call loses it to the next listing.
Six kinds of inquiry a business law practice sees, and how each one goes looking
- Formation
The founder forming a company late in the evening
Types an entity type and a state, then reads three firm sites before bed. A formation page showing how an engagement begins keeps that person reading.
- Contract review
The owner with a contract in hand
Searches for the document, not the profession: a vendor agreement, a lease, a franchise paper. The landing page should name that document in everyday words.
- Partner disputes
Partners who have stopped agreeing
Small in volume, serious in intent. They search quietly, often from a personal phone, and want to know the firm takes matters like theirs before writing a note.
- Transactions
The owner buying or selling a company
Thin in search, heavy in referrals. An accountant or broker names a firm first, and the site has to look the way the referral said it would.
- Employer matters
The manager who needs employment advice for the business
Types a handbook question, an offer letter or a departure on sour terms, plus a state. The firm's page decides whether the inquiry arrives as an employer matter or as someone who wanted another practice area.
- Referral source
The accountant or banker who needs somewhere to send a client
Does not search like a client. Wants a clear page showing what the firm takes and how to hand over a name, a piece of lead generation that never touches search.
Two ways to put the practice in front of owners who are shopping for counsel
- Found by owners who are shopping for counsel
Organic Growth
One monthly fee covers three jobs: pages that can rank for the matters you want, a Google Maps listing that matches your real intake hours, and written firm facts that AI assistants can repeat accurately. Each draft goes to your attorney for review before anything is published, and any question about bar advertising rules stays with the attorney. The upper two tiers extend this to a website we build and operate.
- Ads for the owner who needs counsel this month
Paid Ads
Campaigns are grouped by matter type and kept inside the states and counties where your attorneys practice. The platforms invoice you for clicks directly. Our monthly fee covers building and tending the campaigns, and nothing flows through us. Ad text and landing pages reach your attorney before launch.
The order of an engagement and the steps where owners go quiet
| Intake step | What the owner has in hand | Where the matter goes cold |
|---|---|---|
| Search click | A contract or a problem, plus a city | A services page that never names the matter |
| Form or call | A name, an email, a phone number, a short note | A form with more fields than a first call needs, or a voicemail box that has been full since March |
| Conflicts check | Waiting, usually without knowing a check comes first | Nobody explains the step, so silence reads as a no |
| Consultation booking | A hunt for a slot that fits a working day | A callback queue where a calendar link should be |
| Engagement letter | A scope paragraph and a billing paragraph | The billing terms are met for the first time here |
| Retainer and first work | A decision about whether to proceed | The firm never said how it bills before this point |
Claims agencies make to law firms, set beside what an intake desk sees
Said on the intake callMore traffic means more matters.
What the matter file showsVisits from students, job seekers and template shoppers fatten a report and leave the calendar as it was.
Said on the intake callOne page with a city name swapped in is a page for every city.
What the matter file showsCopies read as copies. A page per real office or service city, with facts the firm confirms, has something to say.
Said on the intake callA firm's reviews are handled like a restaurant's.
What the matter file showsA law practice answers without confirming that anyone is a client, and its counsel decides how invitations go out. See review management.
Said on the intake callBuying inquiries from a marketplace is the same as marketing.
What the matter file showsServices that resell one inquiry to several firms raise fee-sharing and advertising questions for the firm's own counsel. We sell no inquiries, and our fee is flat.
Said on the intake callAn agency can name the date a firm will reach page one.
What the matter file showsNobody outside the search engine can, and we do not try. We show the work shipped each month and what moved in calls and form requests.
How the work moves between our desk and your attorney's
Your attorney keeps the pen. Nothing we draft reaches a live page, an ad or a review reply until it has been read and approved, because advertising rules differ from state to state and the firm, not an agency, answers for what carries its name. We run marketing, not a law practice, and nothing we write is legal advice or creates an attorney-client relationship with anyone who reads it.
The first month is reading: your site, your Maps listing and the path a form takes before it becomes a booked consultation. Pages are then drafted by matter type and place, sent to the attorney, revised and published, with no FINAL, FINAL2 or REAL_v7 in the attachment line. Each month's report sets calls, form requests and booked consultations beside the pages we shipped. If ads are in the plan, the account is the firm's own and its login stays at the firm.
Billing is monthly. If a month turns out to be the last, a short note closes it, and no engagement letter nobody reads past page one is waiting at the end. The about page lists what we will not do for any firm.
Monthly plans for a business law firm's search work
Organic Growth Silver
$1,495/mo
For firms that already like their website: we add the pages, listing work and AI-ready facts around it.
- Twenty-five landing pages published monthly, each tied to a practice area, matter type or place
- Strategic Content Assets each month (four on this tier)
- Site audit with repairs for slow pages, thin titles, dead links and heavy images
- Google Business Profile claimed and tuned for each office
- Duplicate listings merged, plus a review-invitation routine your counsel approves
- Practice areas, jurisdictions and intake steps laid out as facts AI answers can use
- Each month a report listing calls and form requests next to the tasks we completed
Organic Growth Gold
$2,495/mo
A heavier monthly page load, and a website that we construct and maintain for the firm.
- Fifty landing pages published monthly, each tied to a practice area, matter type or place
- Strategic Content Assets each month (eight on this tier)
- Site audit with repairs for slow pages, thin titles, dead links and heavy images
- Google Business Profile claimed and tuned for each office
- Duplicate listings merged, plus a review-invitation routine your counsel approves
- Practice areas, jurisdictions and intake steps laid out as facts AI answers can use
- Each month a report listing calls and form requests next to the tasks we completed
- A custom website for the firm, designed and run by us from top to bottom
- Hosting, security updates and edits handled by us, so nobody at the firm touches the back end
Organic Growth Platinum
$3,495/mo
Made for firms with several offices, a long practice-area list or many cities to cover.
- One hundred landing pages published monthly, each tied to a practice area, matter type or place
- Strategic Content Assets each month (twelve on this tier)
- Site audit with repairs for slow pages, thin titles, dead links and heavy images
- Google Business Profile claimed and tuned for each office
- Duplicate listings merged, plus a review-invitation routine your counsel approves
- Practice areas, jurisdictions and intake steps laid out as facts AI answers can use
- Each month a report listing calls and form requests next to the tasks we completed
- A custom website for the firm, designed and run by us from top to bottom
- Hosting, security updates and edits handled by us, so nobody at the firm touches the back end
- Room to add offices, attorney pages and practice areas as the firm grows
Stop after any month with a short note. No startup fee was ever charged, and no term needs to be unwound.
What owners of law practices ask before they book a first call with us
What does a month of business lawyer SEO and ad management cost a firm?
Silver, our Organic Growth entry plan, runs $1,495 a month for 25 new landing pages and 4 Strategic Content Assets, along with on-page and technical SEO, a Google Business Profile, citations, review management, AI search work and reporting, but no website. Gold is $2,495 for 50 pages, 8 assets and a fully managed custom site, hosting and maintenance included. Platinum is $3,495 for 100 pages and 12 assets plus the site. Ad management starts at $895 for a single platform, then $1,595 for two and $2,295 for three, while the ad spend itself goes straight to each platform. No startup fee, no term: the first invoice is the only commitment.
Will you write the page where our firm explains how it bills?
We draft the structure and the questions an owner asks, such as hourly versus flat fee and how a retainer works. The firm states its billing options in its own words and its counsel reviews the page. We never type a rate, a retainer amount or a timeline for any legal work.
Can a solo attorney with no intake staff use this?
Yes, and the plan looks different. A solo calendar has limited hours, so we aim at fewer matter types and a tighter county list instead of volume. The point is a steady stream of inquiries the attorney would take, not a pile-up that buries the voicemail.
Do you sell inquiries or take a share of what a client pays the firm?
No. Our fee is a flat monthly amount, and the matters you take and the fees you charge stay your own. Lead marketplaces that sell a single inquiry on to multiple firms raise questions about fee sharing and advertising that counsel has to answer, so we stay away from that model.
Who decides whether an ad, a page or a review reply is allowed in our state?
The firm's attorneys decide and carry the responsibility. State bars set different rules, so we never recite one and never call a draft compliant. Everything goes to the attorney first, and an edit from the attorney stands.
What belongs on the inquiry form of a business law firm, and what stays off it?
A name, an email address, a phone number and a short note about the kind of matter. Client names, case facts and confidential details stay off, since a form or a call does not create an attorney-client relationship, and the firm's counsel decides what disclaimer sits beside it.
Tell us which matters your firm wants more of.
Say which practice areas keep your calendar full, which ones you would like to take on more of, and where your attorneys practice. You get one monthly figure and a straight read on what fits. Leave client names and case details out of the note, since this is a marketing inquiry and not a place for confidential information.
The stack of pages being initialed is an illustration. It predicts nothing for any firm, client or matter.